GIOVANNI Tea Tree Triple Treat Invigorating Shampoo - 24 oz

From the Brand's Origins to Its Pioneering Spirit: The Guidotti Family's Journey in Hair Care

In the 1960s, Arthur Guidotti had a vision and a deep passion for all things hair. He began developing his skills as a hairstylist in Hollywood and Beverly Hills, opening his own salon called On Sunset, which became a bustling hub on the famous Sunset Strip and a hit with many Hollywood celebrities, including Lucille Ball.

However, after years of exposure to harsh chemicals, Arthur's hands began to react. This prompted him to explore the possibility of creating his own line of professional hair care products, as he could not find any that met his standards.

With only three employees and 12 products, Guidotti's company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox. Growing up in this salon and beauty industry environment had a profound impact on Arthur's son, James, shaping his perspective on hair care.

Inspired by this background, James developed a vision to create a fashion-forward company that could meet the needs of the natural consumer. Giovanni's innovation offered the natural consumer a world of sophistication never before seen in the natural channel, propelling the brand to become the #1 selling Hair Care Brand in the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).

Today, James' passion for hair care and his desire to constantly try new things continue to drive Giovanni's ongoing innovation. The brand's commitment to high-quality ingredients and performance has given it a reputation for bridging the gap between natural and salon-quality hair care since 1979.

INVIGORATING INGREDIENTS - Giovanni's Tea Tree Triple Treat Invigorating Shampoo helps with scalp care, providing a refreshed feel while alleviating dryness and flaking. It leaves curls feeling soft and defined.

DEEP CLEAN - Enriched with Botanical Oils, the Giovanni Tea Tree Triple Treat Invigorating Shampoo is the perfect daily hair treatment to strengthen, condition, and clarify the hair.

COLOR SAFE CLEANSER - The invigorating ingredients in the shampoo rejuvenate each tress while washing away the previous day's buildup. The Tea Tree Triple Treat Shampoo delivers unmatched clarity for both the hair and scalp.

VEGAN FRIENDLY - Giovanni products use organic ingredients and are Leaping Bunny Certified, making them cruelty-free. They come in sophisticated recyclable packaging.

ECO CHIC - Giovanni has been bridging the gap between natural and salon-quality hair care since 1979, always striving to use the very best ingredients and focusing on high performance.

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